WISHTREND NEWS) Korea’s Pioneer in men’s grooming Hankyun Kim A.K.A Whanso kyun steps foot into the global market with his very own cosmetic brand ‘WHAN’

Korea’s Pioneer in men’s grooming Hankyun Kim A.K.A Whanso kyun steps foot into the global market with his very own cosmetic brand ‘WHAN’

Author of the men’s beauty book ‘Whanso kyun’s grooming book’ and a pioneer in men’s grooming in Korea, Hankyun Kim (A.K.A. Whanso kyun) launched his very own cosmetic brand ‘WHAN’. WHAN’s Skin Care for Men, in collaboration with Mutnam (Korea’s no. 1 men’s fashion online shopping mall) has shown promising growth in just 2 months.

WHAN’s Skin Care for Men consists of 6 products: Triple Effect Men’s Cleansing, Trouble Control Water Toner, Men’s Total Effect Break Solution, Men’s Cloaking Cream, Men’s Cloaking Concealer, and Rolling Spot. These 6 products are cleansers, mists, whitening, moisturizing & anti-wrinkle function essences, concealers and trouble controllers respectively. Currently, the cloaking cream is building up its reputation in the Korean market.Brand master Hankyun Kim stated the reason for the current hype is due to the customization of the products. To elaborate, WHAN’s product line is specially designed for Korean Male skin types with a wide variety of items. Hankyun Kim wanted the product line to be attractive enough so that even the women would want to use it. He shared that he will endeavor to launch new products that will lead the men’s grooming culture.

WHAN’s spotlight isn’t just limited in the Korean market. With its partner ship with WISHCompany and their private global shopping mall WISHTrend (www.wishtrend.com), men in the global market are actively portraying their interest in WHAN’s product line. Along with love-calls from international buyers, WHAN’s entrance into the global market bound to accelerate in 2012.

WISHTrend is an online mall that distributes Korea’s beauty, fashion, and culture. Products featured on WISHTrend are used globally, including the U.S and European nations. Recently, it has gained booming interest in Asia, particularly in Singapore, Thailand and Malaysia.

WISHCompany has already successfully launched ‘GATZ’, a premium men’s beauty brand in Singapore, and Malaysia. WISHCompany’s CEO Sungho Park mentioned that “The Korean men’s beauty market is the largest in the world, that has the eyes of global brands observing carefully. 2012 will be the year where the men’s grooming brands of Korea will receive the limelight. Through WISHTrend, we plan on sharing the quality and excellence with our consumers and buyers. Also to transform these interests into exporting contracts to strategically grasp the global market.

WISHCompany along with WHAN’s Brand master Hankyun Kim are planning on creating Youtube videos to communicate with the global consumers.

WHAN GLOBAL MALL : http://www.wishtrend.com/57-whan

Today’s second review, WHAN shot mist toner, trouble control water toner mist!

This product relieved burden of shaving, applying skin and toner and using cosmetic cotton and hand after cleansing face. It’s really simple, just spray on your face! The volume of 250ml is large enough. WHAN Shot mist toner is this product’s nickname. It’s men’s toner spraying just once. It will be good when you use 150ml with brake solution.

It’s in one hand, too much volume, but good size. It’s gonna be better if you keep it in bathroom. Cleansing and mist will be enough in men’s bathroom for skin care!

I chose recipe for solving ph control, water supply, trouble care, after shaving, sebum control. In summer, WHAN mist will be OK without brake solution.

It has cap and it could be off. It’s my special care for sanitary opening. It’s important to spray, but it’s more for skin toner so I tried to come out more. If it has a problem, I would change the case. I searched already!

Just spray 5~6 times or spray on hand and apply to face. If you use it 3 times, you will have feeling that it would be too bothering to use hand and cosmetic cotton.

If you spray 30 cm to face, it spreads around the face. It would be less sensitive to skin because we don’t use hand. After shaving, you could just spray around jaw, it softens skin and preventing trouble. Also, it has moisture. Also, it cares oily skin’s glossiness. It’s all around cosmetics.

Just spray around the face, tap the face. It feels really good softening the face. It does not stimulate skin and have no scent. It absorbs well because it contains wine extraction. Oh.. I really feel my skin needs cloaking.

If you spray on the hand, it’s really mild. Not sensitive. It feels too strong for mist, but it absorbs well if you spray on the face and it doesn’t need hand. You could see it in the video. Anyway, it’s really cool!! Ph control, Trouble care, Keeping Moisture. If you are a man, Spray just once with Whan Shot Toner Mist!!

WHAN MAN’S MIST Click to see the video using this product

You could buy this product from http://www.wishtrend.com/beauty/164-whan-trouble-control-water-toner-mans-mist-.html.

It is from http://www.whanso.com/front/php/product.php?product_no=11.

Tag Archives: WHANSO

WISHTREND NEWS) Korea’s Pioneer in men’s grooming Hankyun Kim A.K.A Whanso kyun steps foot into the global market with his very own cosmetic brand ‘WHAN’

WHAN TROUBLE CONTROL WATER TONER MAN’S MIST Photos & Review